Upstart MMA promotion Primal FC has a plan to set itself other than business heavyweights UFC and Bellator, and it entails Bitcoin.
The Phuket, Thailand-based promotion held its inaugural occasion, Darkish Moon Rising, in 2017 and is making ready to start including sponsors for its subsequent one, slated for later this 12 months.
Primal FC CEO Joe Iozzi informed CCN that the promotion hopes to court docket cryptocurrency-related sponsors for matches occasions, with the last word purpose of internet hosting occasions solely sponsored by the cryptoasset business.
“Primal FC is extraordinarily excited to ask the crypto area to become involved. We’d like to be one of many first promotions on this planet to have a complete bunch of cryptocurrencies related to us,” Iozzi mentioned, including that he has been in contact with a number of potential sponsors already.
Iozzi defined that MMA is a pure venue for cryptocurrency promoters to market their tasks, because the business’s viewers shares an identical demographic composition to cryptocurrency customers.
Towards this finish, Iozzi mentioned that Primal FC plans to start accepting cryptocurrency funds for occasion sponsorships and also will give fighters the choice to receives a commission in cryptocurrency.
“The athletes will receives a commission in crypto by [cryptocurrency-funded debit] playing cards, resembling TenX for instance, or on to their chilly wallets or e-wallets on-line in order that the entire course of” will contain cryptocurrency, he mentioned.
That would definitely set Primal FC other than its opponents, however Iozzi mentioned that this has been the promotion’s plan since its inception.
“We maintain our occasions outside, in unique places — on the seashore, within the jungle, in waterfall or river settings,” he mentioned, including that each occasion is adopted by a Full Moon-style occasion. “Each different promotion is doing issues in stadiums, so we’re simply attempting to do one thing slightly in a different way.”
However whereas Primal FC would be the solely MMA promotion actively courting cryptocurrency sponsorships, a number of fighters have inked offers with corporations and promoters working within the area.
Final month, CCN interviewed Bellator MMA Welterweight Champion Rory MacDonald forward of his title battle towards former champion Douglas Lima. MacDonald, who has lengthy been occupied with cryptocurrency, signed a sponsorship settlement with Sprint by the cryptocurrency’s community-driven price range voting course of.
One other fighter on the Bellator 192 card, Michael Chandler, was sponsored by cryptocurrency alternate startup CoinLion.
Some quotations have been edited for readability.
Featured picture from Primal FC/Twitter
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